Are you stuck trying to write your “About Me” page? We know talking about yourself can be incredibly challenging on its own. But, when you add the pressure to be mindful of using proper SEO for photographers, it’s easy to see why you are having a tough time. Don’t worry, we specialize in SEO-driven website copy and website design for photographers. We’ve got you covered! Today, we’ll share our best tips for how to write an “About Me” page that authentically reflects who you are to your future clients.
Your website copy gives potential clients a clear sense of who you are. The words you write on your website are responsible for building the connection your audience needs before they’re comfortable booking with you. Your “About Me” page is the ideal place to share your story and highlight what sets you apart from other photographers.
One of the essential functions of your website copy is to help weed out the people who are not a good fit for you before you get to a call. Imagine how frustrating it would be to have a calendar filled with appointments but very few conversions. At the end of the day, if your audience doesn’t relate to who you are as a photographer, you’ll have wasted a lot of time and effort for minimal return on investment (ROI).
The most successful photographers agree you’ll land more lifelong customers if you focus on working with the right people — your people.
To attract the right people, you need to be genuine in your copy. Don’t be afraid to show who you are, what moves you and what inspires you. At the end of the day, your dream clients are just looking for an authentic human connection in a photographer. They want to make sure their photographer will “click” with their family (pun totally intended). When everyone gets along, everyone will be more comfortable, and you’re more likely to capture those once-in-a-lifetime moments for them. Genuine connections create photo magic.
― Bernard M. Baruch
What truly sets you apart as a photographer is YOU. Your vision, what inspires you and your journey all influence your creations. You see the world and capture life’s moments differently than any other photographer. Your journey shaped your unique vision likely is part of why you became a photographer in the first place. Your story will resonate with your ideal clients and help them love you even more. When you’re writing your “About Me” page on your website, include a bit of your journey along with your “why.” Explain why you decided to become a photographer and why you chose to specialize in the type of photography you do. Why do you wake up every day and get excited to get to work?
In short, share your story. People do business with people. When potential clients find your website, they want to know why they should choose you over other photographers. They want to know what sets you apart. Be authentic and share your story. Yet, at the same time, keep in mind the goal of your website copy (*ahem* to set yourself apart.) Make it clear why they should choose you over other photographers.
Selling your talents applies to your “About Me” page as well. When you craft your story, always ask yourself: “What do ‘they’ get out of it?” For example, maybe you were a stay-at-home mom before you started your business — use that! Talk about how your experience as a stay-at-home mom has taught you how to herd packs of wild toddlers. A family concerned about whether their toddler will be running around during a shoot may feel more at ease knowing you’ll expertly know how to handle the situation (and not hold their rambunctious kiddos against them.)
While you are sharing your story, don’t be afraid to share your merits. There is no shame to a well-placed humble brag! Are you one of the few remaining photographers who shoot on film rather than digital? Do you have the superhero stamina to power through 8 hour days on your feet? Were you a neonatal nurse in your past career? Talk about it! Tell your clients how your unique life experiences have given you an edge as a photographer. Your life experience will set you apart from the crowd. Think of your “About Me” page as your digital resume. Your ideal client will relate to your story and feel confident in your professional photographer skills, but only if you share them!
Sharing a picture or a video is an excellent way for potential clients to get to know the real you. We all have this secret (or not so secret) fear that we’re being taken advantage of by a scammer on the other side of a website. Help set your audience’s mind at ease by showing them who they can expect to show up at their photo session. Any website design for photographers should include your face somewhere on the site. Your clients want to put a face to the name, and your “About Me” page is no different. The more they see your face (on your website, social media, etc.) the more “real” you become to them.
Take it a step further! A short video saying “hello” will go a long way in establishing that trust that needs to develop before a client feels comfortable making a purchase. If your clients are putting their loved ones in your hands and the biggest days of their lives, you’re going to have to go the extra mile.
Remember: Each individual page on your website is a chance to rank in an internet search, and your bio page is no different. Your “About Me” page might be the very first page your audience meets you, so it should be approached with just as much intention as any of your other pages.
When writing your ” About Me ” page, search engine optimization (SEO) should not go to the wayside. Your website has the power to bring the people already looking for your services to your door. So don’t miss a chance to show up in your audience’s search by neglecting SEO now.
If you’re scratching your head asking, “What is SEO?” Don’t worry — SEO is our jam! Check out a recent blog we wrote to answer many of your SEO questions (and explain why SEO is important for photographers).
Any experienced photography website designer will tell you that your website is essential to building your dream as a photographer. It’s how you connect with your clients, showcase your work and market yourself 24/7. Using thoughtful copy in your “About Me” page will help you authentically reflect who you are to your future clients and so ensure you consistently attract and book your dream clients.
Are you feeling overwhelmed after reading about how to write an About Me page? At Avenlee Collective, we are committed to providing the foundation of an online presence that is true to you and helps you stand out. We want to help you sound like the professional photographer you are. With two decades of combined experience with SEO-driven website design for photographers, we can help you connect and consistently book your dream clients. Let’s give your business the exposure it deserves. Schedule your free, no-obligation discovery call with a photography website designer today. It’s time to confidently stand out as the professional photographer you are.
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