So you’re ready to take your website to the next level with professional website design, but you’re having trouble choosing who you want to work with. There are so many website designers to choose from! At Avenlee Collective, we offer more than just photography website design. Allow us to explain.
“Design is not what it looks like and feels like; design is how it works.”—Steve Jobs
No offense to Steve Jobs, but it all matters. Here at Avenlee, we concern ourselves with how the websites we design look and make your dream client feel as well as how they work for you as a powerful marketing tool. We believe both the visuals and the functionality are equally important, so you’ll find our Signature, All-Inclusive Brand and Website Design Experience creates the perfect blend that sets you up for success. So let’s go over the elements that shape our process and set us apart from your run-of-the-mill website designer.
1. Branding and Logo Design,
2. SEO Research and Copywriting,
3. Custom Website Design.
From start to finish, our photography website design process sets a strong foundation for your long-term success. Every step in our system ensures your website attracts clients looking for talented photographers in your area. Our system helps you secure bookings with your ideal clients.
From a marketing perspective, potential clients need at least 6 points of contact before they feel confident enough to book with a photographer (or any service provider, for that matter). Our system starts building that trust from the initial introduction (your logo on a photo) to booking a consultation on your website’s contact page.
You may be thinking, “that sounds great, but HOW does your system do that exactly?”
Well, let’s start at the beginning—your brand design.
Everything about how your brand is designed is done to appeal to your ideal client. The truth is colors, fonts, and images all make people instinctively feel something, so taking into account the impact your brand elements have is critical for attracting the right clients. For example, a tech-style logo wouldn’t work for a wedding photographer, but it might be for an urban street photographer. Why? Because, generally speaking, a bride will be attracted to a brand that evokes romantic feelings, not one that reminds her of the clubs downtown.
The words on your website play a significant role in your ranking on Google searches. They also allow you to share who you are as a photographer. A website that targets the right keywords- in the right places- helps you show up when people are looking for photographers in your area. Still, showing up at the top of the results page is not enough. You’ve got to connect with your audience on a deeper level by showing your authenticity.
Maybe it’s your unending patience for crying babies or your high-energy nature which allows you the stamina to be joyfully shooting for 8+ hours straight. Whatever it is that makes you uniquely YOU will resonate with the people reading your website who need what you already have to offer. We help you express those qualities and put them down on paper.
Did you know that your brain can subconsciously pick up on even the smallest of imperfections? For example, maybe you’ve looked at a website before and something about it was off-putting, but you couldn’t point out what it was?
Our brains prefer symmetrical designs. If there is even a slight difference in the margins or spacing, we find ourselves subconsciously saying “I don’t like it,” even when we can’t explain why. Our designers know that the smallest details can make or break a design so they take the time to make sure everything is perfect before your site goes live.
Marketing works best when it is offered in layers. Our system layers the marketing psychology from the very first time anyone finds you, all the way until they book with you. Each layer sorts out the people who are not a good fit for you and captures the hearts of those who are. This is a good thing; you don’t want to have a calendar filled with calls from people who don’t like what you do.
Your website should convince your leads that they want to work with you before they even book their call.
Is your website consistently attracting your ideal clients? If not, we’d love to help! Here at Avenlee, we help you show up as the professional photographer you are. Take your business to the next level! Message us today to schedule your free consultation with our expert brand and website designers for photographers!
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